Πριν μερικές εβδομάδες είχαμε φιλοξενήσει ένα σατυρικό videάκι του John Smith, για τους “beer geeks”. “Τι είναι beer geek” θ’ αναρωτιούνται κάποιοι από εσάς… Μμμμ… δύσκολη απάντηση. Κάποιοι βέβαια θ’ απαντούσαν με περισσή ευκολία… “Τι είναι Beer Geek; Για ρίξε μια ματιά στον καθρέφτη”
Χα χα… Μην βιάζεστε. Δεν αποφεύγω να απαντήσω στην πρόκληση, απλά επιφυλάσσομαι για να επανέλθω στο video του John Smith, που άσχετα αν προκάλεσε γέλιο, εκνευρισμό ή αυτοκριτική στην διεθνή κοινότητα των φίλων της μπύρας, ήδη απέκτησε και συνέχειες, τις οποίες και θα δούμε παρακάτω, μαζί με τα σχόλια του εμπνευστή τους. Ας ξαναδούμε το πρώτο της σειράς:
Today's New Wave of So-Called "Beer Geek."
This is just a general outline of the process this “new wave of beer geek” takes to get into craft beer. He is on a lazy quest to become a beer expert; he has no intention of learning how to brew at home, and he has no intention of genuinely educating himself on what beer actually is and/or what certain brewing practices and techniques contribute to beer. I like to equate it to following major league baseball, but without actually ever playing catch or even having the intent to throw a ball around. My advice to consumers looking to dive in to craft beer … “stay off the internet.” Taste is completely subjective and you will find, on your own, what you like, and also what you don’t like. I feel that the process taken to “get into beer” in this video can be damaging to an enthusiastic craft consumer the perception of the beer industry/community. Also, the Cicerone exam is stupid, pointless, a false accreditation, and nothing but a GENIUS business venture. If the Cicerone program was created solely to promote and grow beer education, it would be an NPO, and fees would be limited to only covering administrative costs. However, I am all about capitalism, and so I commend Ray Daniels.
Μια φρέσκια εξήγηση του γιατί έφτιαξε ο John Smith αυτά τα απλοϊκά πλην εύστοχα βιντεάκια:So this is where I come in and tell you exactly why I made these “Today’s Beer Geek” videos. For one, because it’s funny. And two, to really give these “internet beer geek” types a reality check.
Do you remember the days before BeerAdvocate and RateBeer? Remember going beer shopping? You would buy something because it looked and/or sounded good. You explored. You had mostly no clue what was in the bottle until you tried it. You purchased everything your local bottleshop(s) had to offer because there were no biased beer-consumer rating websites and smartphones to access those websites at retail to influence your purchasing decisions (which, these ratings progressively become more biased due to the fact that newer ratings are influenced by previous high ratings, and these guys consume these beers under the pre-conceived notion that it MUST be good and that they should give it a good rating)...
Χα χα… Μην βιάζεστε. Δεν αποφεύγω να απαντήσω στην πρόκληση, απλά επιφυλάσσομαι για να επανέλθω στο video του John Smith, που άσχετα αν προκάλεσε γέλιο, εκνευρισμό ή αυτοκριτική στην διεθνή κοινότητα των φίλων της μπύρας, ήδη απέκτησε και συνέχειες, τις οποίες και θα δούμε παρακάτω, μαζί με τα σχόλια του εμπνευστή τους. Ας ξαναδούμε το πρώτο της σειράς:
Today's New Wave of So-Called "Beer Geek."
This is just a general outline of the process this “new wave of beer geek” takes to get into craft beer. He is on a lazy quest to become a beer expert; he has no intention of learning how to brew at home, and he has no intention of genuinely educating himself on what beer actually is and/or what certain brewing practices and techniques contribute to beer. I like to equate it to following major league baseball, but without actually ever playing catch or even having the intent to throw a ball around. My advice to consumers looking to dive in to craft beer … “stay off the internet.” Taste is completely subjective and you will find, on your own, what you like, and also what you don’t like. I feel that the process taken to “get into beer” in this video can be damaging to an enthusiastic craft consumer the perception of the beer industry/community. Also, the Cicerone exam is stupid, pointless, a false accreditation, and nothing but a GENIUS business venture. If the Cicerone program was created solely to promote and grow beer education, it would be an NPO, and fees would be limited to only covering administrative costs. However, I am all about capitalism, and so I commend Ray Daniels.
Do you remember the days before BeerAdvocate and RateBeer? Remember going beer shopping? You would buy something because it looked and/or sounded good. You explored. You had mostly no clue what was in the bottle until you tried it. You purchased everything your local bottleshop(s) had to offer because there were no biased beer-consumer rating websites and smartphones to access those websites at retail to influence your purchasing decisions (which, these ratings progressively become more biased due to the fact that newer ratings are influenced by previous high ratings, and these guys consume these beers under the pre-conceived notion that it MUST be good and that they should give it a good rating)...





